OVER 1 YEAR AGO • 2 MIN READ

You want the truth? Here it is.

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The Strategic Veteran

Dive into a mission of mastery with The Strategic Veteran. Subscribe for insights that forge your entrepreneurial spirit and strategies to conquer the business battlefield. Your new objective starts here.

TRUTH DROP

Let me shoot you straight. I’ve been MIA on this list, and I don’t love that. But I won’t insult you with a polished excuse. Here’s the truth: I’ve had my hands in too many pies. Ayahuasca retreats, podcast, personal brand, AI company, and a personal life that isn’t exactly neat and tidy.

And while all of it is mission-aligned, not all of it is sustainable. The podcast hasn’t grown like I know it could. This newsletter’s been quiet. And it’s not because I don’t care. It’s because I’m at capacity, and I don’t have the funds to hire someone who could do it right.

I’ve been talking to 30-40 vets a week, giving away my time freely because I fucking care. But that kind of heart-forward service doesn’t leave a lot of bandwidth or money in the tank. That’s been heavy. And that’s why I’m writing you now.

BUILD LOG

I didn’t build a single new system this week. But I did lay the groundwork for sanity: batching and scheduling enough podcast episodes to last until I get back from Peru in August. I want to completely unplug while I’m in the jungle. And for that to happen, I had to work ahead like a madman. The machine will keep running even when I’m offline.

Sometimes the most powerful build is getting out of the grind before it buries you.

TOOL OR QUESTION OF THE WEEK

Got lit up in a mastermind this week. The message was simple and brutal:
​“You’re a fool for giving it all away for free.”

Every person in that room runs a profitable, values-aligned business. And they were unanimous. What I’m offering is high-ticket, high-impact shit. Not just the ayahuasca work. Not just the podcast. The way I think is valuable.

And the punchline? I’ve been giving it away to anyone who DMs me. That ends now.

If you’re a veteran or founder who’s been doing the same; bleeding value to feel useful or needed; maybe ask yourself:

“What would change if I charged for my time?”

INVITE / ACTION STEP

I’m toying with launching a 6-week AI Mastermind in late August. It’s for veterans and operators who are tired of being overlooked and underpaid and ready to learn how to leverage AI to get out of the 9-5 rat trap.

You’ll walk away with:

  • Real tools to automate grunt work and boost your output
  • Frameworks for using AI to ideate, plan, and ship faster
  • Tactical guidance to turn skills into leverage (and leverage into income)
  • Community with others who want freedom more than they want approval

If that sounds like something you want in on, reply to this email or DM me on LinkedIn. I’ll put you on the early interest list.

ROGUE THOUGHT

They blindsided me this week and inducted me into the Marquis Who’s Who in America.

No, I didn’t expect it.

Yes, it was an honor.

But if I’m being real it mostly reminded me how much more work there is to do.


My name is Adam Peters, and I’m here to unfuck the transition.

The Strategic Veteran

Dive into a mission of mastery with The Strategic Veteran. Subscribe for insights that forge your entrepreneurial spirit and strategies to conquer the business battlefield. Your new objective starts here.